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Key Skills

Brand Strategy  //  Product Development  // Project Management  // Event Planning  // Engagement Strategy // Corporate Communications //  Vendor Management  //  Client & Account Services  //  Marketing Management  //  Public Speaking  // Relationship Management //  Presentation Design & Pitching  // Competitive Analysis  // Positioning //  Business Writing  // Market  Research  // Social Listening  //  Focus Group Facilitation // KeyNote & PowerPoint  //  Adobe Photoshop // Adobe InDesign // Canva  //  ESP //  SAGE  //  Navision  //  Trello //  Monday 

Work Experience

November 2021 - September 2022 

Marketing Manager 
Atlantic Coast Consulting, Inc.

  • Developed and communicated company’s brand image both internally and externally through print and digital channels such as  project proposals, promotional merchandise, presentations, website, social media, fliers, brochures, blog posts, and newsletters.

  • Contributed to company’s business development effort to expand into new markets as a member of the executive leadership team.

  • Planned and executed both in-person and online events to enhance company engagement across multiple locations and platforms.

  • Implemented tools such as consumer journey maps, focus groups, brand pyramids, target personas, and competitive analyses to strategically enhance company’s competitive positioning.

January 2019 - October 2021

Key Account  Manager (Lead) & Product Specialist
Prominate, Inc. 

  • Sourced, designed, and developed innovative, on-brand promotional product, apparel, & packaging solutions for clients with $100K+ annual spend by monitoring trends, analyzing consumer buying behaviors, & serving as first point of contact when client needs arise.

  • Collaborated cross-functionally with over 5,000+ domestic and international vendors, designers, & corporate partners to identify and/or negotiate target pricing, production timelines, freight logistics, and design specifications for each new project/product.

  • Managed 3 online storefronts; responsible for writing product descriptions, designing web banners & corporate communications, generating product images, purchasing and monitoring inventory, and calculating all sell pricing. 

  • Analyzed and modified 70+ item merchandising mix on each site as necessary to meet target-driven sales goals, increase profitability, ensure compliance with client’s brand standards, and support current corporate sales & marketing strategies.

June 2017 - January 2019

Branding Account Coordinator
Jack  Nadel International

  • Coordinated product development projects from start to finish, including elements of research, design, sourcing, pricing, quoting, manufacturer/client communication, and managing processes from conception through in-hands delivery.

  • Created marketing resources such as project proposals, PowerPoint and Keynote presentations, purchase orders, and artwork.

  • Sourced, tracked, and documented the movement of 35-50 simultaneously moving projects on a daily basis.

July  2016 - October 2017

Branding Strategy Intern
CBX  Brand  Agency

  • Collaborated on the visual, verbal, identity, and brand architecture strategy of several brands across  retail and CPG categories.

  • Analyzed consumer trends &  visual dynamics of competitive categories to identify white space opportunities in brand design.

  • Identified key insight & led positioning strategy during the development of a new health & wellness brand (intern project).

June 2014 - August 2015  & January 2017 - June 2017

Sales Consultant
Alfred Andelo

  • Consulted and maintained long-term rapport with brides, event attendees, and vendors via personal selling, email, and telephone.

  • Maintained 50% conversion rate (vs. company’s standard of 30%) by dedication to relationship-building and meticulous digital record-keeping of each client’s individual needs & appointment details.  Top-selling consultant 12/19 months employed.

Other things I've been up to

Going Viral

Created a viral social justice  campaign seen by over 39 million people worldwide via CNN, FOX, Time Magazine, and various social media outlets

Storytelling

Honed presentation and public speaking chops by serving as Vice President of Toastmaster’s International (President’s Club, 2020 - Present)

Tutoring

Successfully grew an online tutoring business. Subjects: English, Writing, SAT/ACT Test Prep, Marketing. 400+ hours tutored, 4.9 rating

Fundraising

Doubled anticipated proceeds for girl-powered donation concert by expanding event concept to include brand and vendor partnerships

Where I have learned

2015-2016

Virginia Commonwealth University Brandcenter

*MS, Business
Creative Brand Management

*The CBM curriculum combines the fundamentals of an MBA program with an added emphasis on creativity and collaboration. The track focuses on brand & product development, insight-driven strategy, and business with an innovative edge. One of two years complete.

2014-2015

Westwood College 

Associates of Arts
Graphic
Design

2009-2013

Ohio University

Bachelor of Science, Human & Consumer Sciences
Retail Merchandising & Fashion Product Development

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